The course is designed to heighten the students' appreciation of the shifts in current media and their consequences.
授業概要
This course is a collection of lectures and workshops by professionals in the media who will discuss about current trends and changes taking place in the media world. Note that the course topics mentioned below are subject to change depending on the guest lecturers schedule.
テキスト
Handouts, DVDs and others
参考文献・課題図書
Will be introduced in class
受講生への要望
Students are expected to improve their critical-thinking skills and ACTIVELY participate in class discussions.
評価方法
Class attendance and participation in class assignments. Weekly reaction paper.
授業計画
１．Changing media worlds—Introduction ２．Changes in mediated sports and culture ３．Current trends in the magazine industry ４．Current trends in advertising ５．Global news services ６．Changes in U.S. broadcasting media ７．Media and language ８．Current trends in educational programming ９．Current trends in entertainment media 10．BBC Worldwide and the media business 11．Corporate public relations 12．Current trends in marketing and branding 13．Current trends in journalism 14．Current trends in the film industry 15．Current trends in the music industry
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