１．Why Media Studies? ２．Different Communication Models ３．Media-induced rituals ４．Elitist and populist views of culture and mass media ５．Looking at popular culture ６．Media imperialism ７．Advertising and consumer culture; Why “we are what we can buy” ８．Persuasion techniques in advertisements ９．Emotional appeals in advertisements 10．Critical issues regarding advertisement 11．What is newsworthy; concepts of hard news 12．Core values in U.S. journalism 13．Media's role as agenda-setters 14．Concentration of ownership 15．An overview of Media Studies
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